The Rights to a Burger, "Your Way" | Assertion Analysis #2

Burger King: known for the Whopper, paper crowns, but most of all “having it your way”. Brad Blum, past Burger King CEO, portrays Burger King to be a place of opportunity, something more than just a fast food experience. Starting as a smart marketing strategy, this concept of “having it your way” is a strong representation of the way the American Bill of Rights spreads and is perceived by foreigners. This all ties into “The American Dream”, the glorification of the rights and liberties that America offers to all. Holding true to a certain extent, both the US Bill of Rights and the Burger King Bill of Rights are liberties limited simply to those who could afford it, and both have very similar underlying meanings.

In his statement, Blum starts with the infamous “You have the right to have things your way.” Throughout the statement Blum goes on about the different rights you have as a Burger King customer like “the right to a Whopper sandwich with extra tomato, extra onion, and triple cheese” and “the right to put a paper crown on your head and pretend you’re the ruler of “(your make-believe kingdom here.)””, emphasis on customer. WIth the listing of Burger King Rights, Blum’s use of anaphora is seen in the repetition of “You have the right to…” in the beginning of each sentence. This emphasizes the idea that all customers have the right to do and eat whatever they want. The direct allusion of the American Bill of Rights, this statement implies that the US Bill of Rights applies to “customers” only, otherwise known as American Citizens, residents and immigrants not included.  This “American Dream” that can only be attained in the same way that that whopper with extra tomato, onion and cheese is: affording it. Implying that if you can’t, then you are not given the same rights as someone who can.

In stating and comparing your “rights” as a customer, Blum showed how the US Bill of Rights apply to everyone. This more than just a fast food experience is a strong representation at the exaggeration of the rights in the US. Rights that you wouldn’t be able to have the right a burger “your way” without any money. Showing that both “Bill of Rights” are a smart marketing strategy; one to get people eating your food, and one to bring people to your country.